There are many ways to draw new customers to your business as well as promoting your products to previous customers. Even though there are many types of marketing and endless types of direct mail advertisements, one cost-effective way to attract new customers is to use a wallet mailer.
A Wallet-Mailer looks like an average wallet, but can be employed to distribute coupons and / or advertisements for your company. Wallet mailers can be handed out at a promotion, or can be mailed to your mailing list. Depending on the items you include in your mailer, the postage required can be as low as a single First Class stamp. The wallet mailer itself opens up just like a normal wallet and contains your company logo and message on the inside flap. Inside the wallet, most companies choose to insert coupons, full advertisement letters, or fake money specially printed for use in your company. The wallet can be sealed shut with a clear sticker, so that it does not open during shipping.
To get a sample of the wallet mailer direct marketing envelope visit wallet-mailer.com.
This unique mailer has a high response rate compared to other direct mail pieces. If the message inside of the wallet is printed in red ink the typical response rate is twice as high. You can print you own inserts for the mailing after you purchase the wallets, or you can turn the entire project over to the company.
If you decide to buy the coupon sheets and wallet mailers, you can decide the design, layout, and print quantity. A standard laser printer set on the envelope setting can easily print the flat wallet mailers. Coupons can be designed and printed on a standard printer using pre-perforated sheets that are separated after printing.
Advertising campaigns are an essential part of a new business’ success or failure. Good marketing can establish a company as profitable, especially in regards to smaller businesses who can’t afford to make mistakes. When a standard mail campaign may be unsuccessful, try wallet mailers to catch potential customers’ attention.
Existing businesses can benefit from wallet mailers as well. By mailing current and previous customers promotional material, you can increase your return customer rate. You can also attach wallet mailers to your products, so that people who purchase goods from you will receive coupons along with their order. This simple and inexpensive act can prompt return customers to your company.
The wallet mailer is a top performing direct mail idea. New and established businesses can use it to reach new customers. The average consumer receives a great deal of mail from various advertising campaigns. The wallet mailer stands out amongst other mailers. Due to the unique qualities of the wallet mailer, it will assist you in improving your chances of a successful promotional campaign.
Small Business Marketing and Management consultant based in Tampa Bay.
Tags : Direct Mail, Direct Mail Ideas, Direct Mail Tips, Direct Marketing, Marketing, Small Business Marketing Ideas, Viral Marketing